Page 56 - (Professional Resumes Series) Editors of VGM Career Books - Resumes for 50+ Job Hunters-McGraw-Hill (2008)

46 Resumes for the 50+ Job Hunter

Terry Edwardo

123 Center Lane 706-555-7865

Bartlesville, OK 74006 terryedwardo@xxx.com

Background Summary
Consumer packaged-goods executive with considerable experience in both domestic and
international marketing and general management. Strengths in developing new products and
new markets with proven capability to identify business opportunities, structure organizations,
launch new products, and implement business plans. Effective in both line and staff roles in large
corporate settings and in small entrepreneurial organizations with P&L responsibility.

Skilled in:
• Strategic business planning
• New product development
• Market prospecting
• New product introduction
• Contract negotiations
• International business

Professional Experience
Archway Brands, Tulsa, OK
1987–Present

Director, New Business Development
2002–Present
Report to the President of Archway Systems, a new venture unit. Responsible for the creation,
development, and evaluation of a new soft-drink business system in the U.S., Germany, and
Japan. Control an initial $10 million development program.
• Directed a team of engineers, marketing managers, market researchers, and graphic designers
in Germany, Japan, and the U.S. in the development of a high-quality vending machine with
consumer appeal.
• Initiated consumer and distribution system studies in the U.S. and Germany that resulted in
establishing concept acceptance, market penetration levels, and distribution costs.
• Created a U.S. strategic business plan with a $35 million incremental profit potential in its fifth
year.
• Negotiated $20 million joint appliance-development contract with a leading German vending
appliance division.
• Developed a new policy for handling and analyzing third-party concept submissions that
reduced evaluation periods and costs.

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