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Employee
Recognition:
What Works,
What Doesn’t
They pay you nickels and dimes, but this is what makes
it worth it (referring to the presidential yacht, Sequoia).
—Richard Nixon
The last reward is the one remembered.
—Anonymous
esigned and implemented correctly, recognition programs
Dcan play an important role in retaining top employees.
Handled badly, they can be embarrassing irrelevancies, dis-
dained by the employees, and rapidly fall into disuse. In this
chapter we’ll see how to ensure that your recognition program
helps you retain top performers.
Targeting Your Recognition Program
to Top Employees
The first goal of your recognition program is to target the right
people—in this case, top employees.
Of course, recognition programs don’t have to be restricted
to top employees (or even include them at all), but that’s the
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