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                                    Employee Recognition: What Works, What Doesn’t     101



                                  Employee recognition program A program that recog-
                                  nizes outstanding achievements by employees with money
                                  and/or other assets. Recognition programs can combine
                                  structured,planned awards (such as an “employee of the month”
                                  award)  with  unplanned,spontaneous rewards (such as a reward for tak-
                                  ing first place in a national professional examination) and/or contests
                                  (such as a quarterly sales contest or a safety improvement contest).

                                 focus of this book so that’s what we’ll emphasize here. Later in
                                 this chapter, you’ll learn how to combine recognition programs
                                 for top performers with recognition programs targeted at other
                                 employees.

                                 Know Who They Are              Recognition
                                                               Program “Mix”
                                 As a first step to targeting
                                                            Employee recognition pro-
                                 your recognition program,
                                                            grams can comprise any number of
                                 list the employees that    elements,restricted  only  by  your
                                 you’re likely to include. If  imagination.The aim of this chapter is
                                 you need any help in iden-  not to provide you with a list of
                                 tifying your top perform-  reward  ideas,but  rather  to  ensure
                                 ers, review the work you   that,whichever  rewards  you  use,you
                                 did in the first part of   implement them in a way that will
                                                            help you keep your top employees.
                                 Chapter 3, Envisioning
                                                              For  ideas  about  rewards,check  out
                                 Your Employee Retention
                                                            1001 Ways to Reward Your Employees
                                 Strategy.                  by Bob Nelson (Workman Publishing,
                                    The next question is    1994). Nelson is the “rewards guru”
                                 “Who should be included in  and  his  book,newsletter,and  excel-
                                 the recognition program?”  lent Web site (www.nelson-motiva-
                                    If you don’t have many  tion.com) will provide you with more
                                 top performers or if your  ideas than you thought possible!
                                 organization has sufficient
                                 resources, the answer may well be “All of them.” If, however,
                                 you’re managing a lot of top performers or your resources are
                                 limited, you may wish to undertake a risk analysis to identify
                                 those top performers who are most likely to pose a retention
                                 risk in the near future and then to aim your recognition program
                                 at them.
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