Page 99 - Retaining Top Employees
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                                        Compensation: Why It (Almost) Doesn’t Matter     87


                                    To use your compensation package to build trust, it must be
                                 built on four pillars. It must be:
                                  1. Fair
                                  2. Clear
                                  3. Consistent
                                  4. Honored
                                    It is harder to fulfill these four requirements than it seems,
                                 because changes in circumstances can place some of these
                                 characteristics in conflict with others.
                                    Here’s an example. You’ve set up compensation packages
                                 for your salespeople. Then, if a new line of products is intro-
                                 duced, you may need to change the payment terms of commis-
                                 sions to reflect this. You’re being fair, certainly, but maybe the
                                 payment schedule becomes overly complex and therefore
                                 unclear. To simplify the schedule, you introduce a few more
                                 changes in wording, some of which work and some don’t.
                                 Before you know it, although you’ve acted with the best of
                                 intentions, some employees feel that you’re not being consistent
                                 in the way you are paying them. The next thing you know, while
                                 you’re trying to get your commission definitions right, a month
                                 slips by without payments, because no one is quite sure on
                                 what basis to make the payments. Result? A breach in the trust
                                 between you and your employees.

                                                 Pick Your Issue
                                  In  my  experience,most  organizations  are  consistently
                                  weak on one of  the  four  pillars,not  on  all  four. In  that
                                  case,don’t  try  to  redesign  your  compensation  policies  from  scratch
                                  around all four pillars.You can improve them considerably by concen-
                                  trating on just one aspect.
                                    It’s worth polling your employees to get their perception on the
                                  area where the policies are weakest.Ask them to indicate whether
                                  they  feel  you  can  make  the  most  improvement  in  being  fair,clear,or
                                  consistent in your policies or simply in honoring the compensation
                                  agreement.Then,work  on  that  one  pillar.
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