Page 44 - Oscar Adler - Sell Yourself in Any Interview_ Use Proven Sales Techniques to Land Your Dream Job (2008)

SELL YOURSELF IN ANY INTERVIEW

Exhibit 2-4 WORKSHEET: RELATING FEATURES AND
BENEFITS TO SPECIFIC WANTS AND NEEDS

In this exercise, each benefit addresses a need or want of a
potential customer:
1. Comfort 4. Economy
2. Prestige 5. Convenience
3. Safety

Identify the need/want that each feature/benefit combination
addresses by placing the corresponding number in the blank
space to the right. Keep in mind that some benefits may
address more than one need or want. (The first one has been
completed for you.)

FEATURES BENEFITS

Shows that you are up on the 2
latest technology.

Will get you where you are
going promptly.
Will keep you from getting
distracted when looking
GPS system for an exit.
(Global Positioning
Satellite) Will keep you from getting
lost in unfamiliar areas.

Keeps you from getting lost
and backtracking, thereby
saving fuel and money.
You won’t waste time
stopping to ask directions.

Allows you to enjoy the fresh
Sun roof
air and sunshine.

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