Page 46 - Oscar Adler - Sell Yourself in Any Interview_ Use Proven Sales Techniques to Land Your Dream Job (2008)

SELL YOURSELF IN ANY INTERVIEW

Now check your answers from Exhibit 2-4 against Exhibit 2-5.

Exhibit 2-5 HOW FEATURES AND BENEFITS REVEAL
CUSTOMERS’ NEEDS AND WANTS

FEATURES BENEFITS NEED/WANT

Shows that you are up on Prestige
the latest technology.

Will get you where you are Comfort,
going promptly. convenience
Will keep you from getting
GPS
distracted when looking Safety
system
for an exit.
(Global
Positioning Will keep you from getting Safety
Satellite) lost in unfamiliar areas.
Keeps you from getting lost
and backtracking, thereby Economy
saving fuel and money.
You won’t waste time Convenience
stopping to ask directions.

Allows you to enjoy the fresh Comfort
air and sunshine.
Sun roof
Shows your free and indepen- Prestige
dent spirit.
Allows you to pack a lot for Comfort
extended trips.
Large
Allows you to transport all
trunk
your goods in one trip, thereby Economy
saving gas.

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