Page 52 - Oscar Adler - Sell Yourself in Any Interview_ Use Proven Sales Techniques to Land Your Dream Job (2008)

SELL YOURSELF IN ANY INTERVIEW

respond with suitable benefits—and therefore will help to get
you the job you want.
What else do employers want? In addition to job-related
specifics, employers look for a variety of universal qualities
in a candidate. Although these are generalities and will vary
from industry to industry and job to job, these qualities usu-
ally include:

❏ Job aptitude

❏ Fit with company culture and environment

❏ Ability to get along with others
❏ Willingness to learn

❏ Flexibility

❏ Reliability

❏ Growth potential

❏ Compensation requirements
Knowing what potential employers need, let’s look at a nurse
who is interested in changing careers to a job in public rela-
tions. People skills are a vital part of a successful nursing
career and can be translated easily to the public relations field,
but the benefits of this singular skill need to be shaped to
meet each individual interviewer’s needs. Let’s look at some
of the basic needs listed above and see how our nurse could
provide a matching benefit:
1. Employer’s need: Ability to get along with others.
Employee’s matching benefit: “My experience working with
people in pain, as well as the doctors in charge, has taught
me how to connect with people in even the most stressful
situations. These same skills will allow me to work with

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