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                              but at the same time vigorously questioned whether seat-belt compliance
                              should be established as the number-one focus for the company’s safety ini-
                              tiatives. However, it was a case in which the corporate safety director had
                              established a position and would not consider any reevaluation.
                                  Some months later, I read reports that the EPA had assessed this com-
                              pany a multimillion dollar penalty as a result of hazardous materials leak-
                              ing from storage tanks. The lack of control over hazardous materials also
                              resulted in the community’s loss of confidence in the corporation—a loss of
                              trust that would prove difficult to recapture. While company support of
                              seat-belt regulations is clearly important, the company’s obligation to han-
                              dle hazardous materials safely and without environmental harm was clearly
                              an issue having more potential impact on the continued long-term success
                              of the organization.
                                  Unfortunately, such misjudgments in evaluating and acting upon risks
                              are not rare. History is full of instances in which serious incidents have oc-
                              curred because those responsible for risk management had their eyes on the
                              wrong ball. 11  Focusing on the right opportunities requires a full under-
                              standing of the risks.


                              References

                               1. D. Morrison, “The Boat’s Front ‘Just  Went Straight Down,’”  Atlanta
                                  Constitution, 26 July 26 1979, 1C, 3C.
                               2. “Tragedy Shock  Waves: Carbide Chief Urges Look at Chemical Industry
                                  Safety,” Dallas Times Herald, 15 December 1984, 2A.
                               3. J. Stephenson, System Safety 2000: A Practical Guide for Planning, Managing
                                  and Conducting System Safety Programs (New York: Van Nostrand Reinhold,
                                  1991), 134.
                               4. Center for Chemical Process Safety. Guidelines for Preventing Human Error
                                  in Process Safety (New York: AICHE, 1994), 258. Copyright 1994, American
                                  Institute of Chemical Engineers. Reproduced with permission.
                               5. “Standard Practice for System Safety (MIL-STD-882D),” U.S. Department of
                                  Defense, 10 February 2000, 18–20.
                               6. Ibid.
                               7. Ibid.
                               8. Ibid.
                               9. Ibid.
                              10. Ibid.
                              11. J. Reason,  Managing the Risks of Organizational  Accidents (Aldershot,
                                  Hampshire, England: Ashgate Publishing, 1997), 228.
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