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                               Management


                               Commitment and


                               Leadership









                                Benchmarking surveys typically identify management commitment as
                            a necessity for achieving excellent safety performance. Management’s
                            critical role may be better described as leadership rather than simply com-
                            mitment.  While many managers seem committed to almost an infinite
                            number of objectives, most managers can provide the energy, excitement,
                            and passion needed for true leadership only for a critical few initiatives.
                            Whether described as commitment or leadership, the message is clear—
                            management’s role is critical in achieving and sustaining a safe workplace.
                                Today’s managers generally recognize the importance of safety, in-
                            cluding serious incident prevention. However, managers are usually feel-
                            ing the pressure to achieve excellence in numerous key performance areas.
                            In addition to safe operations, management’s attention is focused on pro-
                            ductivity, product quality, customer service, and cost control. As a further
                            complication, these objectives often seem to be in tension with one an-
                            other, with the manager unable to improve performance in one area with-
                            out unfavorably impacting the others (Figure 4-1). Although I have yet to
                            meet a manager who confessed to be against safety, it’s a workplace real-
                            ity that noble intentions are insufficient to accomplish desired results.
                            Managers must demonstrate effective leadership in utilizing the organiza-
                            tion’s finite resources to achieve all that is expected.



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