Page 10 - Social Marketing for Public Health Global Trends and Success Stories

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Contents ix

Case Study 1: Population Services International’s Emergency
Contraception Campaign 329
Lessons Learned from the PSI Campaign 342
Case Study 2: BBC World Service Trust HIV/AIDS Campaigns 343
Lessons Learned from the BBC WST Case 352
Summarizing the Two Cases 353
Questions for Discussion 354
References 354

CHAPTER 15
Social Marketing Practices: Government and Private Partnerships in
Controlling Diseases and Promoting a Healthy Lifestyle in Singapore 357
Kavita Karan
Singapore: A Country Overview 358
Health Care: Government Initiatives and Private Support 359
Case Study 1: The Anti-Dengue Campaign 360
Case Study 2: National Healthy Lifestyle Program 369
Campaign Evaluations and Lessons Learned 377
Questions for Discussion 379
Notes 379
References 379

CHAPTER 16
Reducing Drink Driving Road Deaths: Integrating Communication and
Social Policy Enforcement in Australia 383
Samantha Snitow and Linda Brennan

Australia: A Country Overview 383
The Problem of Drink Driving in Australia 385
Reducing Drink Driving: Past Efforts and Major Milestones 386
Case Study: Anti–Drink Driving Campaign 386
Summary 402
Questions for Discussion 402
Acknowledgment 403
References 403

Index 405