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Contents vii
CHAPTER 9
Creating a Commercial Market for Insecticide-Treated Mosquito Nets
in Nigeria 199
Willard D. Shaw
Nigeria: A Country Overview 201
Case Study: Insecticide-Treated Mosquito Nets 202
Summary 219
Questions for Discussion 220
References 220
CHAPTER 10
“Safe Water Saves Lives”: Clean Drinking Water Reduces
Diarrhea-Related Mortality in Madagascar 223
Steven W. Honeyman
Madagascar: A Country Overview 223
Health and Social Indicators 224
Unsafe Water-Related Global Diarrheal Disease Burden 224
Global Trends in Household Water Treatment 225
The CDC–PSI Partnership 226
Case Study: “Safe Water Saves Lives” Campaign 227
Summary and Lessons Learned 243
Questions for Discussion 245
Acknowledgments 245
References 245
CHAPTER 11
Socialism Meets Social Marketing: Jump-Starting the Commercial
Contraceptive Market in the Former Soviet Republic of Kazakhstan 249
Donald Ruschman, Randi Thompson, and Tatiana Stafford
Kazakhstan: A Country Overview 250
A Dependence on Abortion 250
U.S. Interest in Providing Assistance to the “Evil Empire” 251
Social Marketing’s Fit in the “Second World” 252
The Reproductive Health Crisis in Kazakhstan 252
Case Study: The “Red Apple” 253
Summary 273
Universal Lessons from a Once-in-a-Lifetime Setting 273
Conclusion 275
