Page 3 - Social Marketing for Public Health Global Trends and Success Stories

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Library of Congress Cataloging-in-Publication Data
Social marketing for public health : global trends and success stories / Edited By Hong Cheng, Philip
Kotler, Nancy R. Lee.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-0-7637-5797-7 (pbk.)
ISBN-10: 0-7637-5797-7 (pbk.)
1. Health promotion. 2. Social marketing. 3. Public health. I. Cheng, Hong. II. Kotler, Philip.
III. Lee, Nancy, 1932–
RA427.8.S625 2009
362.1068'8—dc22
2009022876
6048
Printed in the United States of America
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