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                               Social Marketing





                              for Public Health






                                   Global Trends and


                                       Success Stories














                                                           EDITED BY

                               Hong Cheng, PhD         Philip Kotler, PhD      Nancy R. Lee, MBA
                              Associate Professor of Advertising  S. C. Johnson Distinguished  President
                                 E. W. Scripps School of  Professor of International  Social Marketing Services Inc.
                                     Journalism               Marketing              Adjunct Faculty
                                    Ohio University    Kellogg School of Management  Evans School of Public Affairs
                                                         Northwestern University
                                                                                 University of Washington
                                                                                  College of Public Health
                                                                                 University of South Florida
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