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vi Contents
CHAPTER 6
Increasing School Meal Uptake in a Deprived Region in England:
Overcoming the Barriers 127
Rowena Merritt, Aiden Truss, Lucy Reynolds, and Emma Heesom
United Kingdom: A Country Overview 128
Social Marketing in England 129
Case Study: School Meals in England 130
Summary 145
Questions for Discussion 146
References 146
CHAPTER 7
Choose Health in Food Vending Machines: Obesity Prevention and
Healthy Lifestyle Promotion in Italy 149
Giuseppe Fattori, Paola Artoni, and Marcello Tedeschi
Italy: A Country Overview 149
General Information 149
Major Public Health Issues 150
Social Marketing and Health Communication in Italy 151
Case Study: Choose Health 152
Summary 167
Questions for Discussion 168
Acknowledgment 168
References 168
CHAPTER 8
Establishing a Healthy Drinking Culture: Systembolaget—Alcohol
Monopoly and Public Health in Sweden 171
Karin M. Ekström and Lena Hansson
Sweden: A Country Overview 172
Alcohol Consumption in Sweden 172
Swedish Alcohol Policy 173
Case Study: The Swedish Alcohol Retail Monopoly—Systembolaget 174
Conclusion and Implications 193
Questions for Discussion 195
Acknowledgments 195
References 195
