Page 207 - Social Marketing for Public Health Global Trends and Success Stories
P. 207

57977_CH08_final.qxd:Cheng  11/5/09  4:41 PM  Page 180






                180    CHAPTER 8  ■ Establishing a Healthy Drinking Culture



























































                          FIGURE 8-1 Advertisement from the 2002 Campaign, Translated into English.
                          The Picture Shows a List of Alcohol Consumption in the EU Countries.
                          Sweden Ranks Last, with the Lowest Consumption.
                          Courtesy of Forsman & Bodenfors and Systembolaget
   202   203   204   205   206   207   208   209   210   211   212