Page 208 - Social Marketing for Public Health Global Trends and Success Stories
P. 208
57977_CH08_final.qxd:Cheng 11/5/09 4:41 PM Page 181
The 2002 Alcohol Monopoly Campaign 181
FIGURE 8-2 Advertisement from the 2002 Campaign, Translated into English.
Courtesy of Forsman & Bodenfors and Systembolaget