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204 CHAPTER 9 ■ Creating a Commercial Market for Insecticide-Treated Mosquito Nets

TABLE 9-1 NetMark Goals and Objectives
Goals Objectives and Strategies Projected Outputs
Availability Have multiple “formal” Increase net sales to 5 million
Increase ITN availability brand partners and by 2007, including conical and
and number of brands in informal “collaborating” long-lasting ITNs (LLINs).
the market. partners competing. Make ITNs available in all five
Link to major textile major open markets to supply the
traders and stitcher other open markets.
associations.
Involve community-based
distributors and open
markets.
Supply and Quality Improve quality control. Raise net production to 5 million
Increase Nigerian net and Provide data on consumer by 2007 and transfer LLIN
ITN production capacity, preferences (e.g., size, technology to at least one
quality, and variety. shape, colors, price, etc.). company.
Introduce conical nets.
Develop local LLIN
production capacity.
Get stitcher associations
to package their nets with
ITN kits.

Demand and Use Increase demand and use Have an additional 19 million
Increase consumer demand for all ITNs in the market. Nigerians sleeping under an ITN
and appropriate ITN use. Increase use and demand by 2007 (1.5 people per 1 ITN).
for partner brands.
Increase use by high-risk
groups.
Use behavioral research to
understand barriers and
motivators for ITN use.
Equity Provide subsidies for Allow for 120,000 pregnant
Demonstrate models for high-risk groups. women to buy an ITN with
targeted subsidies. Provide commercial vouchers.
discount voucher. Distribute 120,000 ITNs for free
Obtain corporate using local partners.
sponsorships.
Help with free ITN
distributions using local
partners.