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Evolution of Strategy and Tactics 269
TOTALS 8,928 4,109 17,279 25,517 23,114 473 2,565 270 82,255
Oral Contraceptive Sales (Almaty): From Hotline/Detailing Launch (March 1998–May 1999)
May 1999 752 563 1,030 1,769 1,041 69 300 92 5,616
April 1999 714 363 1,057 1,432 862 80 246 40 4,794
March 1999 491 279 913 1,282 638 95 124 28 3,850
February 1999 556 342 957 1,560 912 84 192 39 4,642
January 1999 643 394 847 1,525 807 51 295 32 4,594
December 1998 706 333 827 1,628 917 48 335 39 4,833
November 1998 686 571 953 1,530 1,081 28 312 5,161
October 1998 604 195 1,151 1,850 1,458 18 224 5,500
September 1998 662 212 1,746 2,197 2,991 177 7,985
August 1998 810 201 2,322 2,869 3,584 152 9,938
July 1998 631 239 1,432 1,797 1,845 85 6,029 Author (hotline operator-detailer data collection record compilation).
June 1998 670 166 1,680 2,412 2,988 73 7,989
May 1998 494 153 1,125 1,704 1,995 31 5,502
April 1998 342 84 987 1,371 1,419 19 4,222
March 1998 167 14 252 591 576
TABLE 11-3 Marvelon Microgynon Tri-Regol Regividon Triquilar Cilest Diane-35 Excluton Total OCs:1,600 Source:
