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Goals and Objectives 65

TABLE 3-1 Saskatchewan in Motion Target Audiences by Category: Individuals,
Stakeholders in Settings, Decision Makers

Individuals Stakeholders in Settings Decision Makers
• Adults aged 30–55 General Provincial
• Children and youth • Chronic disease organizations • Elected officials
• Parents Communities • Deputy ministers
• Aboriginal people • Recreation and sport professionals Community
• Community administrators • Elected officials
• Urban planners • Senior administrators
• Health promotion • Key community leaders

Schools Education
• Teachers • Principals
• Parent organizations • School board officials
Workplaces Workplaces
• Occupational health • Chief executive officers
• Human resources • Managers

G O AL S AN D O B J E C TIVE S

SIM established a rallying and ambitious vision:

The people of Saskatchewan will be among the healthiest, most physically ac-
tive in Canada.

More specifically, SIM’s goals are to:
• Be in the top three of Canada’s most physically active provinces by
2012.
• Raise the “grade” for Saskatchewan children and youth as reported
annually in Canada’s Report Card on Physical Activity for Children and
Youth.
• Celebrate the success of SIM based on measurements against clear
outcomes.
Specific behavioral, knowledge, and belief objectives (where applicable) for
the various audience categories are outlined in Tables 3-2, 3-3, and 3-4.