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Goals and Objectives 67

TABLE 3-3 Saskatchewan in Motion Knowledge Objectives
Audience Categories Knowledge Objectives
Individuals • Saskatchewan adults will have increased awareness of how much
physical activity is needed to achieve health benefits for
themselves, children, and youth.
• Saskatchewan adults will know where to go for credible
information on physical activity for themselves and their families.
Stakeholders • Key stakeholders and delivery networks will have a clear
in settings understanding of their role in increasing physical activity.

• Leaders in education (teachers, administrators, decision makers,
and parent groups) will understand the physical inactivity issue and
the role of schools in increasing physical activity for children, youth,
and families.
Decision makers • Decision makers in a variety of settings will understand their role in
addressing physical inactivity.

TABLE 3-4 Saskatchewan in Motion Belief Objectives Among All Audiences

Belief Objectives
• Saskatchewan people will feel that they are part of a “movement” and that SIM is more
than an organization or program (this feeling should translate to a strong and shared
sense of belonging and accomplishment).
• SIM will be perceived as more than a short-term advertising campaign.
• An increased number of Saskatchewan people will recognize the SIM brand as a credible
source for information about physical activity.

• A wide range of organizations will associate with and use the SIM brand and materials as
their own.
• Physical activity will be considered the “norm” in Saskatchewan.