Page 99 - Social Marketing for Public Health Global Trends and Success Stories

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72 CHAPTER 3 ■ Saskatchewan in Motion

• Place:
• Develop indoor and outdoor walking paths.
• Convert local halls into walking areas.
• Groom a cross-country skiing trail near your community.
• Ensure environments and facilities are available and accessible to
people with disabilities.
• Develop and encourage active and safe routes to school.
• Offer safe, attractive, and accessible trails for bicycling, walking, and
wheelchair activity.
• Promotion:
• Promote active transportation. Make people aware of the various
opportunities to run, walk, bike, or in-line skate to commute within
your community or for short trips.
• Place a physical activity board in high pedestrian traffic or business
areas.
• Hold recognition activities for people making efforts to adopt
healthier lifestyles.
• School setting:
•Product:
• Add a “Move” memory game—Play a memory game in which
students memorize movements instead of words.
• Fitness breaks—Take two-minute breaks between lessons. Ask
students to lead or just play music and let them dance!
• Add “verb fun”—Students act out verbs such as skip, hop, and jump.
Have students modify actions by adding adverbs, such as rapidly,
powerfully, and enthusiastically.
•Price:
• Request used sports equipment donations to make activity buckets
for use at recess and other breaks.
• Place:
• Adjust school schedule to optimize gym use during recess.
• Promotion:
• Create an active environment by posting a bulletin board full of
photos of teachers, students, and administrators being active.
• Workplace setting:
•Product:
• Start a walking club.
• Start an active commuter program with your colleagues to get to
and from work.
• Participate in or start a recreation league at your company.