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518     INTERNATIONAL MANUFACTURING APPLICATIONS



                 This engine application was first used in the Polo, Passat, and Audi A3, and subse-
                 quently for all other BlueMotion models. The fine tuning, combined with other vehicle
                 measures such as lower driving resistance and longer gear ratios, culminated in a suc-
                 cessful overall concept.
                    Richard Dorenkamp and his team from diesel engine development were awarded
                 third place in the product category for their clean TDI technology Jetta BlueTDI for
                 the U.S. market. The Jetta BlueTDI is the first diesel model in the United States to
                 comply with the world’s most stringent exhaust standard: the 90 percent reduction in
                 NO emissions was achieved through engine design measures in combination with
                     x
                 novel exhaust gas treatment.
                    The personal prize in this category was awarded to Dzemal Sjenar, concept defini-
                 tion, who was honored for his great personal commitment to designing environmen-
                 tally compatible vehicles. The ideas generated by Dzemal Sjenar during the concept
                 phase lent considerable momentum to the later development of the BlueMotion strat-
                 egy and he was also involved in concept definition and prototype construction of new
                 and alternative power train and vehicle concepts.
                    All Europe-based employees of the  Volkswagen and  Volkswagen Commercial
                 Vehicles brands, Volkswagen Sachsen GmbH, and departments in Wolfsburg perform-
                 ing group functions are eligible to apply for the internal environmental award. Ideas
                 relating to new methods, materials, and products which have already proven their
                 worth in practice were eligible to apply for the 2008 award. Projects still at the ideas
                 stage cannot therefore be considered.
                    As a result of the positive response, the internal environmental award will with
                 effect from this year no longer be presented every 2 years but will become an annual
                 event.
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