Page 260 - Sport Culture and the Media

INDEX

Abrahams, Harold (athlete), portrayed in athletes
film, 192 black athletes,
action photography, 144–5, 170 experiences portrayed in films, 197
Adams, Victoria (Posh Spice), 167, 199, 213 use in advertising, 166, 168
advertising commodification, 17
use of black male athletes, 166, 168 display of sponsorship, 67
providing free-to-air television, 21 films, 192–3
relationship with mass media, 28–9 relationship with sports media, 53–4
and sport, 31, 67 Atlanta Olympics
aerial shots, 183 opening ceremony commentary, 125
aestheticism rights holders, 76
in media practice, 12 attendance, at sports events, versus
of media sports texts, 71, 137–9 television viewing, 173–6
amateur sport, 17–18 Attwood, A., 77, 78, 94
American football, 77, 78 audiences
films, 193, 196–7 attracting new followers, 171, 172, 185
XFL competition, 101 women, 94, 206
Amis, Martin (novelist), 121 BBC share of, 86
Andrews, D.L., 66, 81, 109 drawn from sport, 31
Ang, I., 30 expectations of large screen technology,
anti-siphoning regulations, televised 174
sport, 97 nature, 30
Any Given Sunday (film), 196–7, 198, for new sports, through sports
201 channels, 88–9
AOL Time Warner, 27, 78, 83, 84, per channel, 86
209 relationship with, 29–31
Appleton, G., 89 statistics for mega sports events, 102–4,
Arlott, John, 122, 138 177
Armstrong, K.L., 180 and style of commentary, 118–19,
Arnold, Thomas, 16 182–3
Ashbourne, ban of ancient football, 15 see also fans; spectators; viewers