Page 214 - Introduction to Electronic Commerce and Social Commerce

Index

Adidas, 124, 162–3, 177– 81 Cole, Joe, 64, 122–3
advertisements, 54, 103, 112–13, 118 –33, 154, commercialisation, 2– 4
156 connotation, 16 –18, 28, 55
affect, 14, 25–29, 70 consumption, 114 –15, 118 –26, 151, 163– 6
amateur sport, 21, 39 cricket, 56, 58 –9, 80
American football, 14, 34
art, 9, 56, 136 –137, 144 – 6, 149–150 denotation, 16, 18, 64
audience, 1, 4 –5, 21–2, 26 –7, 35, 56, 80, 98, disability, 28
108, 115, 118 –19, 138, 185– 6 discourse, 7–9, 14, 19 –21, 78
autoethnography, 27 discourse analysis, 7, 14, 27, 136, 144
discursive formation, 7, 20, 24
banter, 60 –2, 67– 8, 100, 114 display see museums
Barthes, Roland, 7, 14, 16, 18 –19, 32, 45, 82, distinction, 5, 9, 118, 123– 4
126, 172 drugs 3, 79, 83–7, 103
baseball, 34, 45–50, 153– 7
basketball, 15, 20 editorial, 96 –7, 104, 118
BBC, 21, 56, 58, 63– 6, 68, 183– 6 emotion, 26, 28, 37, 66, 123
Beckham, David, 4, 22–3, 25, 40, 79 – 80, 82–3 encoding-decoding model, 20
Benjamin, Walter, 137 English Premier League, 25, 122, 124
Bentham, Jeremy, 140 ESPN, 170
Best, George, 23, 25
body, 4 – 6, 18 –20, 22– 6, 57, 101– 4, 121–3, fair play, 3, 19, 28, 163
141 fashion, 26, 111–14, 164, 178
bodybuilding, 24, 101 fat, 100, 102–3
boxing, 41–2 Fenway Park, 9, 10, 153–7
boxer, 8, 38, 40 –3 fi lm, 33–50
brand, brands, branding, 9, 121, 123– 4, 136, black and white, 34 –5, 43, 102
156, 162–9, 176 –7, 181–2, 184, 186 –7 colour, 34, 43, 121
brandscape, 161–2, 169 fl âneur, 137
Brohm, Jean-Marie, 4 fonts, 172, 176
football, 5, 9, 14, 17–19, 23, 40, 54, 58 – 68, 76,
camera angles, 3, 42, 68 80, 83, 105– 6, 122– 4, 146 –9, 162– 8
Capello, Fabio, 79 – 81 Foucault, Michel, 5–7, 9, 19, 20, 24, 141,
celebrity, 3– 4, 17–18, 23–5, 79 – 80, 83, 124, 151–2
166 –7, 182 Freeman, Cathy, 5, 22
Certeau, Michel de, 9, 150 –3
class, 5, 17–19, 36, 38, 81, 90 –2, 103, 124 Gascoigne, Paul, 14, 17, 18 –19
climbing, 108 –11 gaze, 18, 22– 4, 41, 57, 66, 101, 141–2,
close up, 21, 35, 39, 56 –7, 60, 66 144 –145, 153

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