Page 216 - Introduction to Electronic Commerce and Social Commerce

Index • 205

photograph, 15, 16, 22– 4, 30, 74, 82–3, 108 signifier, 5, 14 –18, 28, 34
pleasures, 153, 173, 177 spectacle, 1–2, 17–19, 22, 27– 8, 68, 70, 83– 6,
polysemy, 58 136 – 43, 149 –50
power, 3–5, 7–10, 19, 25, 35, 124, 137, 151–2 sponsorship, 122, 163, 167, 187
power/knowledge, 140–1 stars, 3, 17, 24, 82
preferred meaning, 22, 147, 148 strategies, 23– 4, 50, 60, 74, 136, 142, 146, 151–7
style, 37, 56, 60 –3, 65
race, 3, 70, 91–2, 132 subject position, 8 –9, 26, 60, 96, 98, 105, 144
Red Sox, 9, 46, 77, 153–7 syntagm, 15
Reebok, 124, 165
Rigauer, Bero, 4 tactics, 136, 151– 4
rugby, 9, 105, 118, 126 –30 taste, 5, 124, 145
television, 21, 54 –70, 136 –9, 184 –5
Saussure, Ferdinand de, 7, 14 –15 tennis, 10, 82, 183–7
semiotics, 14, 17, 54 textual address, 95
sexuality, 92, 98, 129 typeface, 9, 96, 176
heterosexual, 82, 91, 98, 100, 102, 105, 112,
129, 157, 186 values, 1–3, 8, 16, 28, 45– 8, 74 –5, 186 –7
heterosexuality, 101, 105
sign, 7, 14 –16, 19, 25, 55, 122–3 Web conventions, 176
iconic, 15–16, 102, 166 Websphere, 171, 174, 177
indexical, 15–16, 166 Wimbledon, 10, 56, 82, 143, 183–7
symbolic, 15, 119 women’s magazines, 97, 101

signified, 14 –15 Woods, Tiger, 121–3, 167, 182