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204 • Index

            gender, 4  –5, 8, 19 –20, 24, 48, 54, 59, 62, 83, 89,   McDonaldization, 151
                 107, 110, 165– 6             magazine, 8 –9, 17, 96 –115
              femininity, 6, 40, 62, 82–3, 90 –1, 102–5, 114,   marketing, 119, 162, 165, 168
                 125, 165                     Match of the Day, 63–5
                feminine, 4  –5, 56, 60, 82, 105, 115, 125, 165  materiality, 136 –8
                women, 4, 6, 18, 47, 62, 63–71, 101, 106,   media production, 21
                 111, 112–15, 165             megaevents, 68, 133
              masculinity, 4, 18, 20, 24  –5, 62–3, 80, 89,   Mehretu, Julie, 149 –50
                 102–7                        Men’s Health, 96 99, 100 –  4, 106
                masculine, 4  –5, 8, 20, 24, 28, 48, 60 –2,   The Mirror, 23
                 100, 102, 106                mirror stage, 99, 111, 125
                men, 4, 18, 20, 62, 63–71, 106, 129  misrecognition, 99, 125
            genre, 8, 27, 34, 43–5, 50 –1, 59  multilinearity, 170, 172
            globalisation, 173                multimedia, 142, 144, 162–3, 168, 170, 175–7,
            golf, 9, 44, 98, 107, 111–15, 121, 167  182
            graphics, 54, 57                  multimodality, 170, 171, 177
                                              multivocality, 172
            habitus, 124                      museums
            Hall, Stuart, 7, 14, 20 –1, 98      sport museums, 9, 139 –58
            health, 5, 24, 99, 103              National Football Museum, 9, 146 –7, 149
            heroism, 47, 83, 89, 91–2, 106      Wimbledon Lawn Tennis Museum, 143
              hero, 3, 37, 39, 44             music, 26, 36, 54  –5, 58, 61, 158
              heroic, 47, 89, 107             myth, 8 –9, 16 –19, 81, 126
            Hollywood, 4, 16
            Holmes, Kelly, 8, 74, 83, 87–92   narrative, 8, 26, 34  –9, 43– 6, 50, 68 –9, 74  – 6,
            Huizinga, Johan, 3                     88 –92, 175
            hyperlinks, 175– 6, 178           narrativity, 175
                                              national, 2, 39, 46, 58, 63, 80, 88, 119
            ideal reader, 97– 8, 100 –1, 107– 8, 111–13, 115  national identity, 5–7, 129, 131
            identity, 4  –7, 15, 21, 68, 89, 97–100, 104, 107,   NBC, 60, 185– 6
                 120 –1, 124  – 6, 174, 187   new lad, 106
            ideology, 4, 16, 97, 120, 131     new media object, 9, 162–3
            imagined community, 3, 93         newspaper, 8, 74, 77– 83, 86 –7, 93
            interactivity, 10, 163, 175, 181  new technology, 10
            Internet, 10, 162, 169 –77        Nike, 124  – 6, 163, 165–9
            intertextuality, 7, 20, 55, 101, 170, 172  Niketown, 162, 168 –9, 181
            ITV, 21, 56, 61, 62, 127
                                              objectivity, 75, 79
            Johnson, Ben, 74, 83– 6           Olympic Games, 1, 22, 27, 68, 150, 179
            jokes, 114, 125, 128                Olympics, 1, 5, 8, 22, 28, 59 – 60, 68 –70, 74,
            journalistic distance, 96, 107– 8, 113, 115  79, 83–5, 87–9, 179
                                              Oxford and Cambridge boat race, 21
            Keane, Roy, 23–5
                                              panopticon, 140
            Lacan, Jacques, 98 –9, 110, 125     panoptic, 151, 153
            landscape, 65, 108 –9, 112, 153, 180  paradigm, 15, 20
            layout, 102, 144                  parkour, 179
            lifestyle, 5, 20, 80, 90, 107, 112–15, 124, 164  Peirce, Charles Saunders, 14  –15
            logo, 163, 166 –7, 176            performativity, 136 –7
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