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Chapter 10: Sorting Out the Means with Multiple Comparisons  183



                                 Tukey 95% Simultaneous Confidence Intervals
                                 All Pairwise Comparisons
                                 Individual confidence level = 98.93%
                                 Group 1 subtracted from:
                                          Lower   Center   Upper   +–––––––––+–––––––––+–––––––––+–––––––––
                                 Group 2  –455.68  –380.00  –304.32      (–*–)
                                 Group 3  –166.68  –91.00   –15.32              (–*–)
                                 Group 4  –698.68  –623.00  –547.32   (–*–)
                                                                 +–––––––––+–––––––––+–––––––––+–––––––––
                                                                –700      –350         0       350
                                 Group 2 subtracted from:
                                          Lower   Center   Upper   +–––––––––+–––––––––+–––––––––+–––––––––
                                 Group 3   213.32   289.00   364.68                         (–*-)
                                 Group 4  –318.68  –243.00  –167.32         (–*–)
                       Figure 10-4:                              +–––––––––+–––––––––+–––––––––+–––––––––
                        Output for                              –700      –350         0       350
                          Tukey’s
                        test used   Group 3 subtracted from:
                       to compare         Lower   Center   Upper   +–––––––––+–––––––––+–––––––––+–––––––––
                        cellphone   Group 4  –607.68  –532.00  –456.32      (–*–)
                                                                 +–––––––––+–––––––––+–––––––––+–––––––––
                          usage.                                –700      –350         0       350


                      Examining the Output to

                      Determine the Analysis



                                Sometimes, the process of answering questions is flipped around in your
                                stats courses. Instead of asking you a question that you use computer output
                                to answer, your professor may give you computer output and ask you to
                                determine the question that the analysis answers. (Kind of like Jeopardy.)
                                To work your way backward to the question, you look for clues that tell you
                                what type of analysis was done, and then fill in the details using what you
                                already know about that particular type of analysis.

                                For example, your professor gives you computer output comparing the ages
                                of ten consumers of each of four cereal brands, labeled C1–C4 (see Figure
                                10-5). On the analysis, you can see the mean consumer ages for the four cere-
                                als being compared to each other, and the analysis also shows and compares
                                the confidence intervals for the averages. The comparison of confidence
                                intervals tells you that you’re dealing with a multiple comparison procedure.
















          16_466469-ch10.indd   183                                                                   7/24/09   9:41:41 AM
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