Page 206 -

CHAPTER 6

Strategy Analysis

and Choice

CHAPTER OBJECTIVES

After studying this chapter, you should be able to do the following:

1. Describe a three-stage framework for 4. Discuss the role of intuition in
choosing among alternative strategies. strategic analysis and choice.
2. Explain how to develop a SWOT Matrix, 5. Discuss the role of organizational
SPACE Matrix, BCG Matrix, IE Matrix, culture in strategic analysis and
and QSPM. choice.

3. Identify important behavioral, political, 6. Discuss the role of a board of directors
ethical, and social responsibility in choosing among alternative
considerations in strategy analysis strategies.
and choice.

Assurance of Assurance of Assurance of Assurance of Assurance of
Learning Exercise 6A Learning Exercise 6B Learning Exercise 6C Learning Exercise 6D Learning Exercise 6E
Developing a SWOT Developing a SPACE Developing a BCG Matrix Developing a QSPM for Formulating Individual
Matrix for McDonald’s Matrix for McDonald’s for McDonald’s McDonald’s Strategies