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              “Notable Quotes”


              "Strategic management is not a box of tricks or a bundle  "When a crisis forces choosing among alternatives, most
              of techniques. It is analytical thinking and commitment  people will choose the worst possible one."
              of resources to action. But quantification alone is not                               —Rudin’s Law
              planning. Some of the most important issues in strategic
                                                                 "Strategy isn’t something you can nail together in
              management cannot be quantified at all."
                                                                 slapdash fashion by sitting around a conference table."
                                               —Peter Drucker
                                                                                                     —Terry Haller
              "Objectives are not commands; they are commitments.
                                                                 "Planning is often doomed before it ever starts, either
              They do not determine the future; they are the means
                                                                 because too much is expected of it or because not
              to mobilize resources and energies of an organization
                                                                 enough is put into it."
              for the making of the future."
                                                                                                 —T. J. Cartwright
                                               —Peter Drucker
                                                                 "Whether it’s broke or not, fix it—make it better. Not just
              "Life is full of lousy options."
                                                                 products, but the whole company if necessary."
                                           —General P. X. Kelley
                                                                                                    —Bill Saporito








              Assurance of         Assurance of         Assurance of         Assurance of
              Learning Exercise 6F  Learning Exercise 6G  Learning Exercise 6H  Learning Exercise 6I
              The Mach Test        Developing a BCG Matrix  The Role of Boards of  Locating Companies in
                                   for My University    Directors            a Grand Strategy Matrix
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