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PART 6
Strategic-Management Case Analysis

How to Prepare and

Present a Case Analysis

CHAPTER OBJECTIVES

After studying this chapter, you should be able to do the following:

1. Describe the case method for learning 3. Describe how to give an effective
strategic-management concepts. oral case analysis presentation.
2. Identify the steps in preparing a 4. Discuss special tips for doing case
comprehensive written case analysis. analysis.

Oral Presentation— Oral Presentation— Oral Presentation— Oral Presentation—
Step 1 Step 2 Step 3 Step 4
Introduction (2 minutes) Mission/Vision (4 minutes) Internal Assessment External Assessment
(8 minutes) (8 minutes)