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356 PART 6 • STRATEGIC-MANAGEMENT CASE ANALYSIS

STEPS IN PRESENTING AN ORAL CASE ANALYSIS

Oral Presentation—Step 1

Introduction (2 minutes)

a. Introduce yourselves by name and major. Establish the time setting of your case and analysis. Prepare
your strategic plan for the three years 2010–2012.
b. Introduce your company and its products/services; capture interest.
c. Show the outline of your presentation and tell who is doing what parts.

Oral Presentation—Step 2

Mission/Vision (4 minutes)

a. Show existing mission and vision statements if available from the firm’s Web site, or annual report,
or elsewhere.
b. Show your “improved” mission and vision and tell why it is improved.
c. Compare your mission and vision to a leading competitor’s statements.
d. Comment on your vision and mission in terms of how they support the strategies you envision for
your firm.

Oral Presentation—Step 3

Internal Assessment (8 minutes)
a. Give your financial ratio analysis. Highlight especially good and bad ratios. Do not give definitions
of the ratios and do not highlight all the ratios.
b. Show the firm’s organizational chart found or “created based on executive titles.” Identify
the type of chart as well as good and bad aspects. Unless all white males comprise the chart,
peoples’ names are generally not important because positions reveal structure as people come
and go.
c. Present your improved/recommended organizational chart. Tell why you feel it is improved over the
existing chart.
d. Show a market positioning map with firm and competitors. Discuss the map in light of strategies you
envision for firm versus competitors’ strategies.
e. Identify the marketing strategy of the firm in terms of good and bad points versus competitors and in
light of strategies you envision for the firm.
f. Show a map locating the firm’s operations. Discuss in light of strategies you envision. Also, perhaps
show a Value Chain Analysis chart.
g. Discuss (and perhaps show) the firm’s Web site and e-commerce efforts/abilities in terms of good and
bad points.
h. Show your “value of the firm” analysis.
i. List up to 20 of the firm’s strengths and weaknesses. Go over each one listed without “reading” them
verbatim.
j. Show and explain your Internal Factor Evaluation (IFE) Matrix.