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358 PART 6 • STRATEGIC-MANAGEMENT CASE ANALYSIS

c. Show your projected balance sheet. Relate changes in your items to your recommendations.
Be sure to show the retained earnings calculation and the results of your EPS/EBIT
decision.
d. Show your projected financial ratios and highlight several key ratios to show the benefits of
your strategic plan.

Oral Presentation—Step 7

Strategy Evaluation (2 minutes)

a. Prepare a Balanced Scorecard to show your expected financial and nonfinancial objectives
recommended for the firm.

Oral Presentation—Step 8

Conclusion (4 minutes)

a. Compare and contrast your strategic plan versus the company’s own plans for the future.
b. Thank audience members for their attention. Seek and answer questions.