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INDEX 365

Advantages and disadvantages, 332 Purpose-based, 257 Organizational culture, 97–99, 335–338
Internet, 69, 259 Pricing, 105 Cultural pitfalls, 336
Intuition (vs analysis), 7–9 Product and service planning, 104 Cultural products, 97
Inhwa, 335 Product positioning, 260 Definition, 97–99
Inventory (production/operations function), Selling products/services, 103 Japanese culture, 338
113–115 Marketing affiliate, 93 Mexican culture, 337
Investment decision, 107 Marketing audit checklist of questions, 106 U.S. vs foreign, 335–338
ISO 14000 and 14001 Certifications, 320 Marketing mix, 258 Ways and means for altering, 98
Place, 258 Organizational structure, 220–229
J Price, 258 Advantages/disadvantages of functional, 223
Japanese culture, 338 Product, 258 Advantages/disadvantages of divisional, 224
Just-in-time (JIT), 237 Promotion, 258 Advantages/disadvantages of matrix, 227
Joint venture/partnering, 156–158 Marketing research, 106 Symptoms of ineffectiveness, 222
Joint venture in India, 339 Markets, 51 Organizing, 100
Matching stage, 177 Outsourcing, 161
K Matching structure and strategy, 220–222 Outstanding shares method to value a firm, 275
Kyoto Protocol, 322 Matrix structure, 226
McDonald’s Corporation (Cohesion Case), P
L 27–39 Partnering and partnerships, 156–158
Organizational structure, 29
Language, 97 Pay-Performance issues, 233
Competitors, 33–35
Late mover, 161 Personal ethics, 308–315
Income statements, 31
Learning from the partner, 156 Personal selling, 103
Balance sheets, 32
Legal forces, 68 Personnel management, 102
Medical organizations, 163
Variables, 68 Pitfalls in strategic planning, 19
Merger/acquisition, 158–160
Legend, 97 Planning, 100
Benefits of, 160
Leverage ratios, 109 Policies, 14, 217–219
Friendly merger, 158
Leveraged buyout, 160 Political, governmental and legal
Hostile takeover, 158
Lifecare facilities, 67 forces/variables, 68
List of recent mergers, 160
Linear regression, 79 Politics of strategy choice, 196–197
Merit pay, 233
Liquidation, 149 Porter’s Five-Forces Model, 74–78
Metaphors, 97
Liquidity ratios, 109 Bargaining power of consumers, 74–78
Mexican culture, 337
Linking pay-performance, 231–234 Bargaining power of suppliers, 74–78
Military strategy (vs business strategy), 21–22
Bonus system, 233 Potential development of substitute products,
MIS issues, 117–119
Gain sharing, 232 74–78
Mission, 40–54
Profit sharing, 232 Potential entry of new competitors, 74–78
Mission statements (Chapter 2), 11, 40–54
Long-range, planning, 6 Rivalry among competing firms, 74–78
Characteristics of, 49–52
Long-term objectives, 13, 133 Porter’s five generic strategies, 151
Components, 51
Love affairs at work, 314 Cost leadership (Type 1 and 2), 152
Definition, 11 Differentiation, 153
M Evaluating, 44–45 Focus (Type 4 and 5), 154
Examples, 44–45
Making assumptions, 79 Portfolio of businesses, 184–188
Importance (Benefits) of, 47
Management, Potential development of substitute products, 77
Process of developing, 46
Controlling, 102 Potential entry of new competitors, 76
Mission versus vision, 11, 46
Functions of management, 99–103 Prepare and present a case analysis, 346–358
Writing and evaluating, 53
Management audit checklist of questions, 103 Preparing a case for class discussion, 351–352
Motivating, 101
Motivating, 101 Preparing a written case analysis, 350–357
Multidimensional scaling, 260
Organizing, 100 Price, 258
Multinational corporations, 330–332
Planning, 100 Price earnings ratio method of value businesses,
Myths, 97
Staffing, 102 275
Management audit checklist of questions, 119 Pricing, 105, 258
Management by wandering around, 290 N Private-equity acquisitions, 158–160
Management Information Systems (MIS), Natural environment, 317–323 Proactive/reactive, 320
117–119 Nemaswashio, 337 Process (production/operations function),
Managing by Crisis, 135 Nonprofit and governmental organizations, 113–115
Managing by Extrapolation, 135 162–164 Product, 105, 258
Managing by Hope, 135 Notable Quotes, 3, 41, 59, 91, 131, 173, 211, Product and service planning, 51, 104
Managing by Objectives, 135 251, 285, 309, 329 Product development, 142
Managing by Subjectives, 135 Product positioning, 257, 260
Managing conflict, 220 O Product positioning maps, 261
Managing resistance to change, 220 Objectives, 13, 133–136 Production/Operations, 113–115
Managing the natural environment, (See Natural Annual, 133 Audit checklist of questions, 115
Environment), 317–323 Benefits of, 134 Production/Operations functions, 113–114
Market commonality and resource similarity, 74 Characteristics of, 134 Production/Operations concerns when
Market development, 142 Financial versus strategic objectives, 133 implementing strategies, 115
Market penetration, 141 Long-term, 133 Profitability ratios, 109
Market segmentation, 257–259 Not managing by objectives, 135 Profit sharing, 232
Marketing, 103–106 Purpose and characteristics, 133–136 Pro forma financial statement analysis,
Cost/benefit analysis, 106 Operations (See Production/Operations 266–271
Distribution, 105 Function), 113–115 Projected financial statement analysis,
Functions of marketing, 103 Opportunities, 11, 58–69 266–271
Implementation issues, 252–262 Oral case analysis, 351–356 Promotion, 105–258
Market segmentation, 257–260 Oral presentation, 8 Protectionism, 333
Marketing audit checklist of questions, 106 Organizational change, 221–229 Public image, 51
Marketing research, 106 Organizational charts, 228 Publicity, 105–258
New principles of marketing, 254–255 Do’s and Don’ts, 228 Purpose-based marketing, 257