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INDEX 367

Sustained competitive advantage, 9 Turnaround strategy, 146 Definition, 11
SWOT Matrix, 178–181 Tweet, 255 Examples, 44
Symbols, 97 Importance (Benefits) of, 47
Synergy, 100
U W
T Unemployment rates, 64 Wa, 335
TAS, 195 Unrelated diversification, 144 Weaknesses, 178
Tax rates, 339 Utility of mission statements, 51 Weights vs ratings, 80
Technological forces, 51, 69 Wellness programs, 242
Test marketing, 104 V Whistle-blowing, 313
Threats, 11, 58–69 Vacant niche, 260 White knight, 159
Top-Down or Bottom-Up strategic planning, Value chain analysis (VCA), 119–120 Wikis, 253
302 Value of the dollar, 64 Wireless technology, 70
Top executive titles, 227–229 Values, 97 WO Strategies, 178
Total Attractiveness Scores (TAS) (in a QSPM), Variable costs, 112–113 Women, 240
195 Vertical consistency of objectives, 217 Workforce (production/operations function),
Total costs, 112–113 Vertical integration, 139 113–115
Turbulent, high-velocity (change) markets, Visible vs hidden strategies, 301–302 Worth of a business, 273–275
155 Vision Statements, 11, 46 WT Strategies, 178