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2 MERNOUSH BANTON

Improvement, expanded Disney’s television base. For the first time, Disney moved into
publishing, forming Hyperion Books, Hyperion Books for Children, and Disney Press,
which released books on Disney and non-Disney subjects. In 1991, Disney purchased
Discover magazine, the leading consumer science monthly. As a totally new venture,
Disney was awarded, in 1993, the franchise for a National Hockey League team, the
Mighty Ducks of Anaheim.
In 1992, Disneyland Paris opened in France. Disney successfully completed many
projects throughout the 1990s by venturing into Broadway shows, opening up to 725
Disney Stores, acquiring the California Angels baseball team to add to its hockey team,
opening Disney’s Wide World of Sports in Walt Disney World, and acquiring Capital
Cities/ABC. From 2000 to 2007, Disney created new attractions in its theme parks, pro-
duced many successful films, opened new hotels, and built Hong Kong Disneyland.

Internal Issues

Organizational Structure and Mission
As indicated in Exhibit 1, Disney operates using a strategic business unit (SBU) type orga-
nizational structure. Note that Disney’s four SBUs consist of (1) Disney Consumer
Products, (2) Studio Entertainment, (3) Parks and Resorts, and (4) Media Networks and
Broadcasting.
Disney’s mission statement is “To be one of the world’s leading producers and
providers of entertainment and information. Using our portfolio of brands to differentiate
our content, services and consumer products, we seek to develop the most creative, innov-
ative and profitable entertainment experiences and related products in the world.” Disney
does not have a vision statement.

EXHIBIT 1 Disney’s Corporate Structure

Walt Disney
Company

Disney Consumer Studio Entertainment Parks and Resorts Media Networks
Products Broadcasting
1. Walt Disney Pictures 1. Walt Disney World
1. Disney Hard_Lines 2. Touchstone Pictures 2. Disneyland 1. Disney-ABC Television
2. Disney Soft_Lines 3. Miramax Films 3. Tokyo Disney 2. ESPN Inc.
3. Disney Toys
4. Buena Vista Home 4. Disneyland Paris 3. Walt Disney
4. Disney Publishing Entertainment 5. Hong Kong Disneyland Internet Group
5. Disney Press 5. Buena Vista 6. Disney Cruise Line 4. ABC-Owned Television
6. Disney Editions Theatrical 7. Disney Vacation Club Stations
Productions 5. ABC Radio
6. Walt Disney Records
7. Buena Vista Records
8. Hollywood Records
9. LyricStreet Records
10. Pixar Studio