Page 209 - Critical Dialogues in Cultural Studies
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DICK HEBDIGE 197

            term  ‘articulation’  is  thus  a  key  bridging  concept  between  two  distinct
            paradigms or problematics. It bridges the ‘structuralist’ and the ‘culturalist’
            paradigms  which  Hall  (1980b)  has  identified  and  since  the  late  1960s
            sought to integrate in that it both acknowledges the constitutive role played
            by (ideological!) discourses in the shaping of (historical) subjectivities and
            at  the  same  time  it  insists  that  there  is  somewhere  outside  ‘discourse’  (a
            world  where  groups  and  classes  differentiated  by  conflicting  interests,
            cultures,  goals,  aspirations;  by  the  positions  they  occupy  in  various
            hierarchies are working in and on dynamic [changing] power structures)—
            a world which has in turn to be linked with, shaped, acted upon, struggled
            over, intervened in: changed. In other words, the concept of ‘articulation’
            itself articulates the two paradigms by linking together and expressing the
            double  emphasis  which  characterizes  Gramscian  cultural  studies.  It
            performs  the  same  metonymic  function,  is  as  homologous  to  and  as
            exemplary of Stuart Hall’s project as ‘differance’ is to Derrida’s (where the
            term  ‘differance’  simultaneously  connotes  and  itself  enacts  the  double
            process  of  differing  and  deferring  meaning  which  Derrida  sees  as
            language’s essential operation). The reliance on the concept of articulation
            suggests  that  the  ‘social’  in  Gramsci  is  neither  a  ‘beautiful’  dream  nor  a
            dangerous abstraction, neither a contract made and remade on the ground
            as  it  were,  by  the  members  of  a  ‘communicative  community’  (Habermas)
            nor  an  empirically  non-existent  ‘Idea  in  Reason’  which  bears  no  relation
            whatsoever  to  experience  (Lyotard).  It  is  instead  a  continually  shifting,
            mediated relation between groups and classes, a structured field and a set of
            lived  relations  in  which  complex  ideological  formations  composed  of
            elements  derived  from  diverse  sources  have  to  be  actively  combined,
            dismantled,  bricolaged  so  that  new  politically  effective  alliances  can  be
            secured  between  different  fractional  groupings  which  can  themselves  no
            longer be returned to static, homogenous classes. In other words, we can’t
            collapse  the  social  into  speech  act  theory  or  subsume  its  contradictory
            dynamics underneath the impossible quest for universal validity claims. At
            the  same  time,  rather  than  dispensing  with  the  ‘claim  for  simplicity’  by
            equating it with barbarism, we might do better to begin by distinguishing a
            claim from a demand, and by acknowledging that a demand for simplicity
            exists, that such a demand has to be negotiated, that it is neither essentially
            noble nor barbaric, that it is, however, complexly articulated with different
            ideological fragments and social forces in the form of a range of competing
            populisms.
              It would be foolish to present a polar opposition between the Gramscian
            lines(s) and the (heterogeneous) Posts. There is too much shared historical
            and intellectual ground for such a partition to serve any valid purpose. It
            was, after all, the generation of marxist intellectuals who lived through ‘68
            and who took the events in Paris and the West Coast seriously who turned
            in  the  1970s  to  Gramsci.  In  addition,  there  are  clear  cross-Channel  links
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