Page 207 - Critical Dialogues in Cultural Studies
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DICK HEBDIGE 195

            put  forward  than  by  his/her  sensitivity  to  ‘new  social  and  religious  and
            institutional  possibilities’—a  prescient  and  strategic  orientation  which
            renders questions of ‘grounding’ and ‘legitimation’ irrelevant. Within such
            a transformed knowledge-practice field, the function of analysis would be
            neither to unmask ideology, to assist the forward march of Reason nor to
            trace out the eternal perimeters of sociality, knowledge and the sayable but
            rather, following Foucault, to explain ‘who was currently getting and using
            power  and  for  what  purposes  and  then  (unlike  Foucault)  to  suggest  how
            some other people might get it and use it for other purposes’ (Rorty, 1984:
            42).

                            GRAMSCI AND ARTICULATION

            Such  an  orientation  would  seem  to  require  that  same  combination  of
            qualities, that same mix of conjunctural analysis and strategic intervention
            which typifies the Gramscian approach—(especially as developed by people
            like Stuart Hall and Ernesto Laclau and Chantal Mouffe (1985), [albeit, as
            Hall  himself  points  out,  along  rather  different  lines])—where  a  ‘war  of
            position’  is  waged  between  conflicting  alliances  of  ‘dominant’  and
            ‘subaltern’  class  fractions  over  and  within  a  heterogenous  range  of  sites
            which  are  themselves  shaped  by  a  complex  play  of  discursive  and  extra-
            discursive  factors  and  forces.  But  what  distinguishes  the  Gramscian
            approach is the way in which it requires us to negotiate and engage with
            the multiple axes of both power and the popular and to acknowledge the
            ways in which these two axes are ‘mutually articulated’ through a range of
            populist  discourses  which  centre  by  and  large  precisely  on  those  prePost-
            erous  ‘modern’  categories:  the  ‘nation’,  ‘roots’,  the  ‘national  past’,
            ‘heritage’, ‘the rights of the individual’ (variously) ‘to life and liberty’, ‘to
            work’, ‘to own property’, ‘to expect a better future for his or her children’,
            the  right  ‘to  be  an  individual’:  the  ‘right  to  choose’.  To  engage  with  the
            popular  as  constructed  and  as  lived—to  negotiate  this  bumpy  and
            intractable  terrain—we  are  forced  at  once  to  desert  the  perfection  of  a
            purely theoretical analysis, of a ‘negative dialectic’ (Adorno) in favour of a
            more  ‘sensuous  (and  strategic)  logic’  (Gramsci)—a  logic  attuned  to  the
            living textures of popular culture, to the ebb and flow of popular debate.
              In this shift in the critical focus, the meaning of the phrase ‘legitimation
            crisis’ is inflected right away from problems of epistemology directly on to
            the political, as our attention is drawn to the processes whereby particular
            power  blocs  seek  to  impose  their  moral  leadership  on  the  masses  and  to
            legitimate  their  authority  through  the  construction  (rather  than  the
            realization)  of  consensus.  The  Gramscian  model  demands  that  we  grasp
            these processes not because we want to expose them or to understand them
            in the abstract but because we want to use them effectively to contest that
            authority and leadership by offering arguments and alternatives that are not
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