Page 62 - Critical Dialogues in Cultural Studies
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50 JORGE LARRAIN

            objectives I can agree except in his calling all discourses ‘ideological’. This
            in itself is symptomatic of a theoretical decision which Hall has legitimately
            taken  from  the  beginning  but  which  one  can  easily  lose  sight  of  at  this
            point, namely, the fact that his discussion and partial rescue of the notion
            of ‘distortion’ has not been done with a view to adopting Marx’s critical
            concept  of  ideology.  In  fact  Hall  continues  to  uphold  the  definition  he
            started  with,  a  definition  which  leaves  out  the  problem  of  distortion  as
            inherent  in  the  ideological  phenomenon.  Nevertheless,  his  effort  to
            understand and accept the best senses in which Marx spoke of distortions,
            leaves one the impression that for Hall, at this stage (1983), Marx’s critical
            notion of ideology has a place; it could be partially rescued from the critics
            even if it is not the way in which Hall himself proposes to deal with or use
            the concept.


                     CONFRONTATION BEFORE THE TRIBUNAL OF
                                    THATCHERISM

            Reading  ‘The  toad  in  the  garden:  Thatcherism  among  the  theorists’
            (1988a) leaves one a different impression. The point here, Hall states at the
            beginning,  is  not  pure  theoretical  critique  and  refutation  but  to  refer
            theories to the analysis of a concrete political problem, Thatcherism, in order
            to  ascertain  which  theory  is  able  to  give  a  better  account  of  it.  In  this
            practical  confrontation  the  so-called  classic  variant  of  the  theory  of
            ideology  derived  from  The  German  Ideology  is  said  to  be  unable
            adequately  to  explain  the  Thatcherite  ideological  phenomenon  whereas
            some  of  Althusser’s  key  insights  are  said  to  be  positively  confirmed.  One
            can only conclude from such a comparison that Marx’s variant has lost its
            analytical  capabilities  to  deal  with  new  ideological  developments  and
            should  therefore  be  replaced  by  a  better  theory.  Hall  presents  four  main
            arguments. First, the basic correspondence between ruling ideas and ruling
            class  postulated  by  Marx  overlooks  ideological  differences  within  the
            dominant  classes  and  the  fact  that  certain  ideological  formations,  like
            Thatcherism, must vigorously fight against traditional conservative ideas in
            order  to  become  ‘the  normative-normalized  structure  of  conceptions
            through which a class “spontaneously” and authentically thinks or lives its
            relations to the world’ (Hall, 1988a:42). For Hall,


              the  conventional  approach  suggests  that  the  dominant  ideas  are
              ascribed by and inscribed in the position a class holds in the structure
              of social relations…it is not assumed that these ideas should have to
              win  ascendancy…through  a  specific  and  contingent…process  of
              ideological struggle.
                                                                 (1988a:42)
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