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STUART HALL AND THE MARXIST CONCEPT OF IDEOLOGY 51

            The critique which Poulantzas (1976:202) and Laclau (1977:160–1) make
            of the classical marxist theory for conceiving of ideology as the ‘number-
            plates’  on  the  back  of  social  classes  and  for  arguing  that  each
            ideological  element  or  concept  has  a  necessary  class  belongingness,
            expresses similar concerns.
              Second,  ‘in  the  classical  perspective,  Thatcherism  would  be  understood
            as  in  no  significant  way  different  from  traditional  conservative  ruling
            ideas’.  But  Thatcherism  for  Hall  is  ‘a  quite  distinct,  specific  and  novel
            combination  of  ideological  elements’  (1988a:42)  which,  although  it
            integrates some elements of traditional Toryism, does so in a radically new
            way.  Third,  the  classical  theory  of  ideology  can  only  explain  the
            penetration  and  success  of  the  ruling  ideas  within  the  working  class  by
            recourse  to  false  consciousness.  The  popular  classes  are  duped  by  the
            dominant classes, temporarily ensnared against their material interests by a
            false  structure  of  illusions,  which  would  be  dispelled  as  real  material
            factors reassert themselves. But this has failed during Thatcherism because
            ‘mass  unemployment  has  taken  a  much  longer  time  than  predicted  to
            percolate  mass  consciousness.’  ‘The  unemployed…are  still  by  no  means
            automatic  mass  converts  to  labourism,  let  alone  socialism’  (1988a:43).
            False consciousness


              assumes  an  empiricist  relation  of  the  subject  to  knowledge,  namely
              that the real world indelibly imprints its meanings and interests directly
              into our consciousness. We have only to look to discover its truths.
              And if we cannot see them, then it must be because there is a cloud of
              unknowing that obscures the unilateral truth of the real.
                                                                 (1988a:44)

            In contrast to this view Hall argues that

              the  first  thing  to  ask  about  an  ‘organic  ideology’  that,  however
              unexpectedly,  succeeds  in  organizing  substantial  sections  of  the
              masses and mobilizing them for political action, is not what is false
              about it but what about it is true. By ‘true’ I do not mean universally
              correct as a law of the universe but ‘makes good sense’.
                                                                 (1988a:46)


            Fourth,
              it  is  a  highly  unstable  theory  about  the  world  which  has  to  assume
              that vast numbers of ordinary people, mentally equipped in much the
              same  way  as  you  or  I,  can  simply  be  thoroughly  and  systematically
              duped into misrecognizing entirely where their real interests lie. Even
              less acceptable is the position that, whereas they, the masses are the
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