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Ma s s  I n t e g r a t i o n  109


                     represents the total rainwater evaporation from the fields during a
                     crop’s growing period. The virtual blue water content of a product is
                     the volume of surface water or groundwater that evaporates as a
                     result of production—for example, the evaporation of irrigation water
                     from fields, irrigation canals, and storage reservoirs. The virtual grey
                     water content of a product is the volume of water required to dilute
                     pollutants in order to meet water quality standards for reuse or
                     discharge to the environment. A water footprint can be calculated for
                     any product or activity that has a well-defined group of producers
                     and consumers. The water footprint is a geographically and
                     temporally explicit indicator: it reflects not only volumes of water
                     consumption and pollution but also the type of water use as well as
                     where and when the water was used.
                        The idea of water life-cycle assessment has gained more interest
                     since the concept of a water footprint was introduced (Hoekstra and
                     Chapagain, 2007; Hoekstra, 2008). In food supply chains, the actual
                     water content of the final product is usually negligible when
                     compared with the virtual water content, which is the total fresh
                     water used during the various steps of supply and production. Aside
                     from the water that appears as an ingredient in prepared foods, most
                     water use in the food industry consists of the virtual water described
                     in the previous paragraph (Casani, Rouhany, and Knøchel, 2005).
                     The most common water-using operations are as follows:

                         •  Heating: Boilers, heat exchangers, etc.
                         •  Process water: Cooling towers
                         •  Potable uses: Offices, canteens, etc.
                         •  Washing: Equipment, bottles, floors, vehicles, etc.
                         •  Rinsing: Equipment, bottles, food materials, final products
                         •  Firefighting
                         •  Transport medium

                        The food industry consumes a large amount of water: its
                                                          3
                     consumption was estimated to be 347.2 Mm  in Canada (Dupont and
                                              3
                     Renzetti, 1998) and 455 Mm  in Germany (Fahnich, Mavrov, and
                     Chmiel, 1998). Other studies (Hoekstra and Chapagain, 2007; Water
                     Footprint Network, 2009) have reported figures for use of virtual water
                     in the production of some common food products; see Table 5.1.
                        Just as in the case of heat recovery, for water recovery it is best to
                     start with simple measures based on efficient management (e.g., good
                     housekeeping) before moving on to more advanced methodologies
                     (e.g., Process Integration techniques). Industrial operations are not
                     always run in continuous mode, since they depend to a great extent
                     on the availability of feed stock and the need to control quality. As
                     mentioned before, sugar, fruit juices, and cereal are typically
                     processed intermittently, and breweries operate continuously. These
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