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2  Strong Sustainability as a Frame for Sustainability Communication  19


              The concept of weak sustainability assumes far-reaching substitutability among
            different types of capital. Accordingly, a fair bequest package consists of a constant
            (cumulative) total level of capital. In practice, this means that nature can be con-
            sumed, provided that other capital reserves (man-made capital, human capital) are
            built up in its place. This would make it possible to envisage a future world where
            there were for example no forests, provided that all of the functions forests currently
            fulfil (production of wood, leisure functions, balancing effect on regional climate
            systems, etc.) can be satisfactorily fulfilled by artificial means (synthetic substances,
            nature films on TV, air conditioning etc.).
              Weak sustainability envisages the different capital stocks of society in terms of
            an overall portfolio, in which natural capital is only one among a number of different
            stocks. The ideal portfolio manager would consider possibilities of substitution by
            trying to maximise the net present value. From this point of view the preservation of
            natural resources would be a meaningful and feasible goal only if it proved to be
            more efficient when compared to other income types. For the sake of comparability,
            natural resources have to be expressed in monetary terms. The deontological mean-
            ing of intergenerational duties can only be described in terms of a constraint imposed
            on maximization paths. The ethical idea is thus expressed as ‘non-declining utility
            over time’.
              Considering  presumed  limits  of  substitution  between  different  capital  stocks,
            advocates of strong sustainability, like Herman Daly (1997), plead for a diversely
            structured legacy. Regardless of the increase of other capital stocks, natural capital
            should be at least maintained at a constant level for the sake of future generations.
            Intuitively striking examples for the complementarity among capital stocks are the
            relations between fish and fishing boats, forests and lumber mills, crude oil and
            refineries etc. However, in principle this does not preclude the possibility of limited
            substitution in particular cases. For Daly (1997) the assumption of complementarity
            is a sufficient argument to justify the rule of strong sustainability, according to which
            natural capital should not decline over time (the constant natural capital rule – CNCR).
            However, further arguments can be introduced to justify the CNCR. In fact, it is not
            only about whether or not and to what extent nature can be substituted in the pro-
            duction process, but also about whether ‘we’ would want the ongoing substitution
            of nature with regard to the capabilities approach or, in other words, whether ‘we’
            can justify this substitution in the eyes of future generations.
              The concept of strong sustainability relies on a ‘biospheric’ framing: According
            to Daly (1997) the biosphere is characterised by living structures with a high degree
            of internal complexity, i.e. negentropic structures. The whole industrial economy is
            fundamentally  reliant  on  the  autopoietic  regeneration  of  these  very  negentropic
            structures that, together with raw materials, constitute a specific type of capital,
            stocks and funds, which provides beneficial flows to human systems. Moreover,
            nature is not only seen as a repository of resources, but also as an interlinked eco-
            logical background in which economy and society are embedded.
              The task of philosophical scrutiny is to develop a well-founded judgment that
            provides a guide to a reasoned choice between these two concepts of sustainability.
            The judging process takes place in due consideration of ethical principles and in a
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