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Chapter 1





             Introduction




             Woodrow W. Clark, II a
             Clark Strategic Partners, Beverly Hills, CA, United States


             Chapter Outline
             References                   8   Further Reading              9


             An earlier book on sustainable communities (Clark, 2009a) was a series of a
             dozen sustainable case studies that have actually been implemented. They
             ranged from public schools and community colleges in the nonprofit world to
             city governments to corporations and business around the world. The idea was
             to give people cases that are real and models for them to understand the
             breadth and depth of sustainability as both a concept and mechanism for
             action.
                Sustainable development thus has become an acceptable policy initiative
             and programmatic implementation strategy. However, the “devil is still in the
             details” as to what sustainable development means. On the one hand, there are
             businesses and governments that see sustainable development as being a
             strategy for building more homes, office buildings, and large communities. In
             order to acknowledge that communities were sustainable, groups formed to
             provide scores and credit points. The most popular one in the United States is
             the US Green Building Council (USGBC) that developed a scoring mechanism
             called Leadership in Energy and Environmental Design whose basic score
             starts with being “accredited” to its highest as being “platinum.”
                Without going into details (see that book The Next Economics, Springer
             Press, 2009), the USGBC has become a world leader in establishing sustain-
             able buildings. There are now efforts and pilot programs to do the same for
             communities and even cities. A number of other organizations in the last
             decade have done something similar in the United States, including the
             Climate Action Registry, originally founded to be California centric but now
             both national and global. Because of the energy crisis that hit California at the


             a. Woodrow W. Clark II, Ph.D. is a Qualitative Economist who is Managing Director of Clark
               Strategic Partners at www.clarkstrategicpartners.net.

             Sustainable Cities and Communities Design Handbook. https://doi.org/10.1016/B978-0-12-813964-6.00001-X
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