Page 257 - The Apple Experience

visual, and kinesthetic means. One of my earlier books, The Presentation Secrets of
Steve Jobs, has transformed the way hundreds of thousands of individuals and
businesses around the word create, craft, and deliver presentations. Multisensory

experiences are at the heart of breathtaking presentations.

3. Bombard the brain with new experiences. Visit a Lush store to see how the staff

creates multisensory events where customers can physically experience its soap
and bath products in-store. Plan a trip to Las Vegas and visit one of the newest

hotels, The Cosmopolitan. The hotel has created one of the most unique
experiences on “The Strip” with images, lights, and space unlike anything you’ve

ever seen in a hotel. You don’t have $3 billion to replicate the experience back
home, but you’ll be inspired to think differently about the experience you do

provide. Steve Jobs once said, “Creativity is connecting things.” He meant that

creativity comes from seeking out new experiences. It’s why Jobs studied
calligraphy in college. If he hadn’t, the Macintosh might not have been the first

computer with beautiful font and typography, pioneering the desktop publishing
revolution. It’s why he visited an ashram in India. It’s why he carefully looked at

kitchen appliances at Macy’s before building the Apple II. It’s why he studied the
Four Seasons, The Ritz-Carlton, and other customer service champions before

opening the Apple Store. Jobs believed that a broad set of experiences helped him
develop creative, groundbreaking ideas.