Page 260 - The Apple Experience

the right track with this. We think we have the right

architecture not just in silicon, but in the organization to build
these kinds of products.
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The products Jobs envisioned continue to delight young and old the

world over, but it’s the experience those customers have with those products

that make them return again and again.
I mentioned earlier that my daughter Josephine was six years old when I

took her to the Apple Store for the first time. She had never touched an iPad

before but started navigating it like a pro in a matter of seconds. Josephine

turned to me, smiled, and said, “I love this store!” Now you know why. If you

can delight your customers and make them feel joyful, you know you’re on to

something.

Steve Jobs was passionate about building a company that lasts. He told
biographer Walter Isaacson that his most important professional goal was to

do what his heroes Bill Hewlett and David Packard had done, which was to

build a company so imbued with innovation and creativity that it would

outlive them. Life is far too short to give anything you do a half-baked effort.

Steve encouraged us to live a life of excellence, and that excellence extends to

how you treat your employees and how they, in turn, treat the customer.

Give your customers an experience to remember, and they’ll help you build a

legacy to be proud of.

Average Is Over

“Average is officially over,” declares Thomas Friedman in his book That
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Used to Be Us. “What was ‘average’ work ten years ago is below average today

and will be further below average ten years from now … As a result everyone
needs to raise his or her game just to stay in place, let alone get ahead of