Page 259 - The Apple Experience

inspired, are passionate, and have been given the resources and taught the
communication techniques required to turn transactions into experiences.

Apple values dynamic and interesting people who are passionate about the

brand. Apple offers stimulating work environments designed to enhance

careers and develop lifelong skills. Apple values innovation, embraces change,

and seeks feedback from its employees and customers. Apple celebrates

diversity and gives employees and customers the opportunity to reach their

highest form of self-expression. Apple creates a community dedicated to
open communication and commitment to its customers every day. Apple

inspires and creates a happy place for people to work and for customers to

learn. Inspire people and anything can happen.

It Makes Our Hearts Sing

Seven months before he passed away, Steve Jobs took to the stage to

introduce the iPad 2. He was noticeably thin and weaker than usual. But his

deteriorating health didn’t stop him from putting a smile on his face and

briefly telling the audience what he believed about creating products and

experiences. Jobs’s words are worth remembering:

It’s in Apple’s DNA that technology alone is not enough. It’s

technology married with liberal arts, married with the
humanities, that yields us the results that makes our hearts

sing. And nowhere is that more true than in these post-PC
devices. A lot of folks in this tablet market are rushing in and

they’re looking at this as the next PC. They’re talking about

speeds and feeds just like they did with PCs. Our experience
and every bone in our body says that that is not the right

approach. These post-PC devices need to be even easier to use
than a PC. Even more intuitive than a PC. We think we’re on