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Chapter 2: Hire for Smiles


                  1. Steve Lohr, “The Power of Taking the Big Chance,” The New York Times, October 8,
                    2011, http://www.nytimes.com/2011/10/09/business/steve-jobs-and-the-power-of-

                    taking-the-big-chance.html?pagewanted=all (accessed December 31, 2011).

                  2. Apple website. Jobs at Apple, http://www.apple.com/jobs/us/welcome.html (accessed
                    November 6, 2011).
                  3.  ifoAppleStore.com, “10th Apple Poster,”  http://www.ifoapplestore.com/db/10th-

                    anniversary-poster/ (accessed December 31, 2011).

                  4.  CareerBuilder.com, “Personality Trumps Intelligence in Hiring, Study Says,”
                    CareerBuilder.com, June 9, 2011,  http://www.careerbuilder.com/Article/CB-2544-

                    Hospitality-Personality-trumps-intelligence-in-hiring-study-says/ (accessed December
                    31, 2011).

                  5. Bill Taylor, “Hire for Attitude, Train for Skill,” Harvard Business Review, February 1,
                    2011, http://blogs.hbr.org/taylor/2011/02/hire_for_attitude_train_for_sk.html

                    (accessed December 31, 2011).

                  6. Ibid.
                  7. Adam Bryant, “Job Interviews Lead with 2 Big Questions,”  The New York  Times,

                    August 27, 2011, http://www.nytimes.com/2011/08/28/business/a-boss-who-believes-
                    nice-isnt-a-bad-word.html?pagewanted=all (accessed December 31, 2011).

                  8. Ibid.
                  9. You’re the Boss, “Can an Applebee’s Franchisee Be a Real Entrepreneur?” The New

                    York Times, September 14, 2011, http://boss.blogs.nytimes.com/tag/zane-tankel/
                    (accessed December 31, 2011).

                  10.  Triumph of the Nerds, PBS documentary DVD, directed by Paul Sen (1996; New
                    York: Ambrose Video, 2002).

                  11. Walter Isaacson, Steve Jobs (NY: Simon & Schuster, 2011), 114.




                    Chapter 3: Cultivate Fearless Employees


                  1. Walter Isaacson, Steve Jobs (NY: Simon & Schuster, 2011), 564.

                  2. Ibid., 460.
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