Page 266 - The Apple Experience

3. YouTube, “Steve Jobs and NeXT,” YouTube,

http://www.youtube.com/watch?v=sOlqqriBvUM (accessed December 31, 2011).
4. Gary Allen, blogger, www.ifoAppleStore.com, in discussion with the author, October

11, 2011.

5. Ibid.
6. Walter Isaacson, Steve Jobs (NY: Simon & Schuster, 2011), 460.

7. Ibid., 122.
8. Terry Francona, “On Leadership,” Opinions, The Washington Post, July 21, 2009,

http://www.washingtonpost.com/wp-
dyn/content/video/2009/07/21/VI2009072102824.html (accessed December 31,

2011).

9. Men’s Wearhouse, “Creating Fearless and Energized Workplaces,” Men’s Wearhouse,
http://www.menswearhouse.com/webapp/wcs/stores/servlet/ContentAttachmentView

_-1_10601_10051_10652_10708_10684_CreatingFearlessWorkplace.html_ (accessed
December 31, 2011).

10. Working Life, “Do Us a Favor, Take a Vacation,” Bloomberg Businessweek, May 21,
2007, http://www.businessweek.com/magazine/content/07_21/b4035088.htm

(accessed December 31, 2011).
11. YouTube, “Steve Jobs Narrates Apple’s ‘The Crazy Ones’ TV ad,”

http://www.youtube.com/watch?v=NJzzu7ueZ7U&feature=related (accessed
December 31, 2011).

12. uApple, “A Celebration of Steve’s Life,” Apple, October 19, 2011,

http://events.apple.com.edgesuite.net/10oiuhfvojb23/event/index.html (accessed
December 31, 2011).

Chapter 4: Build Trust

1. Stephen M. R. Covey with Rebecca R. Merrill, The Speed of Trust: The One Thing That

Changes Everything (NY: Free Press, 2006), 21.
2. Ibid., xxv.

3. Apple Store credo card, anonymously given to author.