Page 271 - The Apple Experience

3. YouTube, “Macworld 2007—Steve Jobs Introduces iPhone—Part 1,”

http://www.youtube.com/watch?v=PZoPdBh8KUs&feature=related (accessed January
30, 2009).

4. YouTube, “iPhone 4S—Full Apple Keynote—Apple Special Event, October 2011

(Full),” http://www.youtube.com/watch?v=dhdmZ7iNZYo (accessed December 31,
2011).

5. Jim Nicholas, president, FRSTeam, in discussion with the author, October 5, 2011.

Chapter 13: Rehearse the Script

1. YouTube, “Apple iPad 2 Keynote, Special Event, 2nd March, 2011 by Steve Jobs
[Full]-[HQ]” http://www.youtube.com/watch?v=o3M8w6x-HTU (accessed

December 31, 2011).
2. Apple Press Release, “Apple Launches iPad 2,” Apple Press Info, March 2, 2011,

http://www.apple.com/pr/library/2011/03/02Apple-Launches-iPad-2.html (accessed
December 31, 2011).

3. YouTube, “Apple-iPad 2-TV Ad—We Believe,”
http://www.youtube.com/watch?v=tyEpaPEbjzI&feature=results_main&playnext=1&l

ist=PL1819FC4D7ACCA678 (accessed December 31, 2011).

4. YouTube, “iPhone 4S—Full Apple Keynote—Apple Special Event, October 2011
(Full),” http://www.youtube.com/watch?v=dhdmZ7iNZYo (accessed December 31,

2011).

Chapter 14: Deliver a Consistent Experience

1. YouTube, “An Emotional Tribute to Steve Jobs at Ginza Apple Store in Tokyo Japan
(ID-1133),” http://www.youtube.com/watch?v=tmIHOcR97WI (accessed December

31, 2011).
2. Ron Johnson, “What I Learned Building the Apple Store,” Harvard Business Review,

November, 21, 2011,