Page 276 - The Apple Experience

Index

A

ABC News, 32

Advertising, Macintosh launch (1984), 144–145
Allen, Gary, xi–xiii, 28, 188, 199

Amazon, xviii, 54, 116
Android, 105

APPLE acronym for the Apple experience, 62
APPLE acronym for service, 91

Apple Experience, xviii, 142, 206–207. See also Customer experience
APPLE acronym for, 62

customer service, xiv–xv

example of, 58, 60–61
Apple Store, 91, 93

“Celebration of Steve’s Life” in, 35
customer service at, 58

design details of, 199
development of, 54

Enriching Lives motto of, xviii, 12

fake/counterfeit, 194–195
Fifth Avenue, New York, 205

first, in Tysons Corner, Virginia, 7, 185, 207
Genius Bar in, 10

good customer service in, 125–128
in Grand Central Terminal, 185

greeting of customers at, 94
hiring practices of, 15–22, 136

history of, 6–8