Page 35 - The Apple Experience

carefully, it reveals much of the magic behind the brand and provides lessons
for any company attempting to create a next-generation customer experience.

“At the very center of all we’ve accomplished are our people,” the poster
3
states.

Apple Store employees greeting customers with a warm welcome. Source:

Getty Images

People who understand how important art is to technology.

People who match, and often exceed, the excitement of our
customers on days we release new products. The more than

30,000 smart, dedicated employees who work so hard to create
lasting relationships with the millions who walk through our

doors … we now see that it’s our job to train our people and to
learn from them. And we recruit employees with such different

backgrounds—teachers, musicians, artists, engineers—that

there’s a lot they can teach us. We’ve learned how to value a